Capability Statement

Systems strategy and CX/UX design for organizations serving people who face stacked barriers, from diagnosis through implementation. Woman-Owned Small Business, Louisville, KY. Available as a fractional COO/CTO on retainer or sprint.

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Business type

Woman-Owned Small Business (WOSB) *pending

Location

Louisville, KY

Engagements

Fractional COO/CTO · retainer · sprint

Contact

la@truself.org

Portfolio

laken-amberg.webflow.io

Company codes

UEI (SAM.gov)

*pending

CAGE code

*pending

NAICS codes

541611 — Administrative Management & General Management Consulting

541618 — Other Management Consulting Services

541720 — Research & Development in the Social Sciences & Humanities

541910 — Marketing Research & Public Opinion Polling

611430 — Professional & Management Development Training

541511 — Custom Computer Programming Services

541512 — Computer Systems Design Services

541519 — Other Computer Related Services

518210 — Computing Infrastructure Providers, Data Processing, Web Hosting & Related Services

*Registration in progress. Codes will be updated once SAM.gov registration and WOSB certification are complete.

Core competencies

UX research: interviews, surveys, assessment and usability data

Service design and journey mapping: intake, triage, and handoff redesign

CX and employee experience strategy

Program design and evaluation: eligibility rubrics, outcome targets, budgets

Data analysis and scoring models: risk heuristics and barrier-based segmentation

Product strategy: SaaS, wearables, pilot-to-contract

Policy and healthcare strategy: Medicaid 1115 waivers, continuity of care

Funding strategy: grant-funded engagements, sponsorship models, research proposals

Differentiators

Operator, not only advisor: has built and run a clinical practice (10,000+ treatments), a SaaS startup, and a reentry nonprofit.

Evidence to funding: turns research into ROI models, policy frames, and funding strategy. Sole principal researcher of projects; $3.9M+ in research funding proposed.

Trauma-informed and de-identified by default: research methods protect participants while producing decision-ready data.

Diagnosis through implementation: fractional COO/CTO who designs the system, then builds and runs it with your team.

Past performance

SLCM — Neighbor Network

Nonprofit, $2.3M grant · UX Researcher & Systems Lead · 2023–2025

Redesigned intake that served over 1,800 households; built a workforce placement scoring model for quick triage.

Mission Behind Bars & Beyond

Reentry nonprofit · UX Researcher · 2025–2026

215 risk assessments; Laken’s Score triage heuristic; GEN1 policy framework; $3.9M+ in research funding proposed.

The Mission Company

Self-funded venture · Founder, UX & Systems Designer · 2024

Gig-economy integration framework and customer flow; 3 youth camp tracks launched.

Community Connection

Community campaigns · Founder, UX & Systems Designer · 2024–2027

Self Acceptance XR campaign; 4 sponsorship tiers built; $17.5K pilot fundraising target.

Tru Self

Recovery tech startup · CEO & Founder · 2021–2025

Piloted through the gener8tor gBeta accelerator; $60K pilot contract negotiated with a nonprofit.

Have a solicitation or project in mind?

Prime, subcontract, retainer, or sprint. Reach out to start the conversation.

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