Laken Amberg

I build the missing infrastructure that surfaces during new initiatives — testing lean models with C-suite and design teams before a full redesign. Fractional COO/CTO across behavioral health, nonprofit operations, and technology strategy, trusted with multi-million-dollar grant-funded infrastructure and principal research. Everyone diagnoses a people problem. It's usually missing infrastructure — and I build what was never there, alone, fast, then hand it off or close it out.

Career timeline

2026

GEN1 & Medicaid innovation

Leading MB3's GEN1 transition-age stabilization initiative, Med Vault, and Medicaid 1115 waiver work.

2025

SLCM Neighbor Network & MB3

Led UX research for residents facing eviction, creating the Environmental Sensitivity Score and the KYnship stabilization pilot. Completed bio-psycho-social assessments for 215 people leaving incarceration. Tru Self named a top-3 finalist for a Midwest venture studio.

2024

Director of Advancement

Led donor and sales strategy for a national youth mental health nonprofit, including a brand partnership and a new $50K annual revenue stream. Tru Self accepted into a competitive Alaska startup accelerator.

2023

Recover Alaska

Grant-funded research on peer support specialist identity and wellness, followed by an innovation contract for SWOT analysis and resource mapping. Built The Founders Economy framework.

2022

UX research & design

Master's-level training in research methodology, data architecture, and human-centered design.

2021

Founded Tru Self Inc.

A recovery platform connecting patients, caseworkers, and peer support after inpatient treatment.

2020

10,000+ treatments

Closed the clinic during COVID after more than 10,000 treatments.

2018

Workers' compensation pathway

Contracted directly with workers' compensation as a massage therapy provider, opening a new reimbursement pathway for the profession.

2017

Founded Bodyworks Therapy Inc.

Built and ran a clinical practice focused on chronic pain and injury recovery.

2009

Licensed Massage Therapist

Specialized in myofascial release and structural integration, and developed safety policies for treating youth athletes.

Gallery

Laken Amberg presenting Tru Self at a gener8tor pitch event
Laken Amberg speaking on stage at the BOLT conference in Indianapolis
Laken Amberg in conversation at a workshop
Louisville Business First feature on Tru Self and founder Laken Amberg
Portrait of Laken Amberg at Victory Field during BOLT
Laken Amberg networking at an evening gala
© 2026 Laken Amberg. All rights reserved.LinkedIn